When they felt the market was eager for their designs on other items, they made their move into new product categories, like iPhone covers, launched in 2013. But rather than immediately putting the illustrations on a wide variety of products, they focused their energy and time on establishing a strong visual brand identity and building consumer loyalty with a small collection of 50 mostly paper products, sold online. The Bonds always knew these whimsical designs could work well beyond paper. “I love purposeful imperfection,” Anna says, describing the look that has become Rifle’s signature style. In 2014, Rifle was listed as one of Inc 500’s fastest-growing companies, and in 2015, Nathan was named to Forbes magazine’s 30 Under 30 list.Īnna’s bold, colorful illustrations are at the center of Rifle Paper’s business. By December 2013, 4 years after launching their business, they had 93 employees. In January of the next year, they hired their first employee, and in May 2010, they debuted at the National Stationery Show, with their products arriving in many stores across the nation that summer.
We launched that site with them in November of 2009, and Anna and Nathan did not waste any time. How did Rifle Paper Co start out, then grow and expand?
Photo of Anna and Nathan Bond courtesy of and © Rifle Paper Co. They had big dreams and solid plans, and rather than start with Etsy or a DIY site, they hired Aeolidia to create something custom for them, and they have since grown from being a small stationery business to being an international lifestyle brand. We created a website for Rifle right when Anna and Nathan launched their business. We aim to meet the businesses we work with when they hit that tipping point where their homegrown business can become something so much more, and we feel so good at where we met Anna and Nathan Bond. Rifle Paper Co.While we have helped transform many successful and fast growing businesses, one of our standout stories is the trajectory of Rifle Paper Co. for Cotton + Steel, Camont, Mughal Rose Blue for Cotton + Steel, Camont, Menagerie Black Metallic for Cotton + Steel, Bramble Unbleached Canvas, Citrus Grove Natural for Cotton + Steel, Bramble Unbleached Canvas, Citrus Grove Navy for Cotton + Steel, Bramble Unbleached Canvas, Citrus Grove Mint for Cotton + Steel, Bramble, Iris Navy Multi
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